Become part of All About Cake, a new company of the Oetker Group, as

Executive Manager - All About Cake


Your Future:

  • At our office in Amersfoort, Netherlands, you lead a small and effective marketing and commercial team dedicated to
  • You are responsible for driving growth, engagement, and conversions of our user base on all platforms and channels, especially via organic marketing measures (e.g. SEO, Community Building, Loyalty Program, Email Marketing)
  • Together with our international commercial managers, you are co-responsible for the success of our B2B Brand Partnerships and B2C E-Commerce and E-Learning/Events businesses in the Dutch market
  • You and your team follow a data-driven, user-centric, iterative approach and work effectively with our cross-functional, multi-location team
  • You and your team work with our international content team and our network of home bakers and bloggers to create and localize content for our website and Social Media channels

Your Strengths:

  • You have relevant experience in driving user growth, engagement, and conversions via digital marketing, with strong practical expertise especially in content and organic marketing 
  • You make data-driven decisions based on qualitative and quantitative insights about user behavior and portfolio performance
  • You have a solid understanding of baking and decorating traditions and trends in the Dutch market and are highly motivated to inspire and help people to discover and grow their love for baking and decorating
  • You have an entrepreneurial mindset and are passionate about building and growing viable business models around a growing and loyal user base
  • You combine excellent team leadership skills with a hands-on working style
  • You are a true team player and excited about working in a cross-functional, multi-location, international team
  • You speak and write Dutch and English fluently and idiomatically

Our Promise:

We invite you to voice your ideas and explore new paths, in an open-minded, motivated, team-oriented environment.

Our core values reflect those of a family-run business, and as such we are committed to investing in you, your personal and professional development.

Interested? Become part of our team and shape the future of All About Cake.

Get in touch with Heidi W├╝rdinger:

Oetker Digital GmbH |